Breaking Bread
Food, connection, shared table
A long-table culture where conversation opens naturally and food becomes a medium for belonging.
10-12 July • Cape Akra • Bulgaria
Time to gather.
An intimate beach ritual for brands that want to belong, not just be seen.
01 • Concept
Three rituals. One emotional arc.
Ritual Gatherings is built around three timeless rituals: sharing food, turning inward, and moving together. This creates a setting where partners don’t need to interrupt the experience to be noticed—they become part of it.
Going Inward
Wellbeing, introspection, presence
Sunrise movement, sound, and reflection that make presence part of the program, not a side activity.
Dancing in Rhythm
Music, movement, collective energy
Carefully curated sets and the energy of nightfall that bring people together on the dancefloor.
02 • By The Numbers
Scale. Reach. Impact.
Ritual Gatherings is powered by a fully cashless system and a data-driven approach, enabling real-time insights into audience behavior, spending, and engagement.
1000
Guests
A crowd sized for energy, yet intimate enough to still feel
personal.
14
hrs/d
Average Time on Site
Guests move with the full arc of the day, from slow afternoons
into the late-night pulse.
47
eur
Average Daily Spend
Spending flows naturally across food, drinks, and the rituals
woven into the experience.
170
Dinner Guests
A shared sunset table on the cliff, where the evening opens in
one long, communal gesture.
31
Average Age
A culturally curious crowd in their prime for taste, discovery,
and connection.
76
%
Returning Guests
Proof that Ritual becomes part of people’s summer rhythm, not
just a one-time visit.
3.9
mil
Meta Impressions
Season-long visibility that kept Ritual consistently present
across the social landscape.
340
k
Meta Reach
A broad, high-intent audience reached during the core season
from April to August 2025.
10
k
Instagram Followers
The audience we built organically.
03 • Audience
Who attends Ritual.
A culturally curious, experience-driven crowd in their 20s to 40s, drawn to connection, taste, and a more intentional kind of summer gathering.
The Explorer • 20s
Curious, social, and drawn to discovery.
Students, creatives, and early-stage founders looking for adventure, belonging, and self-expression.
- Moves toward new people, new sounds, and new rituals
- Values experience over possession and participation over spectacle
- Creates organic social energy and shareable cultural moments
The Connoisseur • 30s+
Intentional, discerning, and culturally fluent.
Senior professionals, entrepreneurs, and cultural operators seeking depth, quality, and beautifully curated experiences.
- Responds to taste, authenticity, and thoughtful hospitality
- Looks for meaningful settings over high-volume entertainment
- Brings trust, spending power, and long-tail word of mouth
04 • Signature Experiences
Distinct moments with their own memory value.
Four signature scenes designed to land as standalone memories and define the rhythm of the Ritual experience.
Water Stage
Floating water stage
A signature daytime setting for music, movement, social rituals, and high-value visual storytelling.
Wellbeing Program
Presence by design
Yoga, sound, breathwork, and thoughtful conversations that give the festival its morning rhythm.
Music Curation
Daylight to afterdark
A selective program shaped for discovery and a crowd that values taste over hype.
05 • Official Media Partner
Our official media partner: Go Guide.
This year, Go Guide joins Ritual Gatherings as our official media partner. As one of Bulgaria's most established lifestyle and culture media platforms, Go Guide brings Ritual into a wider cultural conversation through a presence that moves across print, online, and social media, extending the experience beyond the festival itself.
For sponsors, this means more than exposure. It means credible, cross-channel brand presence within culture.
20
K
Print Circulation
Copies distributed monthly in more than 450 locations.
450
+
Distribution Points
A strong physical presence across the city and partner venues.
280
K
Monthly Website Users
Culture-led digital reach through
goguide.bg.
550
K
Monthly Impressions
Cross-channel visibility that extends Ritual beyond the festival.
25
K
Newsletter Subscribers
Direct editorial reach to a highly relevant audience.
158
K
Social Followers
Combined Instagram and Facebook audience within culture and lifestyle.
06 • Why Partner With Ritual Gatherings
Brand presence with cultural resonance.
Ritual offers brands a setting where visibility feels considered rather than imposed. With Go Guide as official media partner, sponsor presence can extend from the festival into a trusted lifestyle and culture media environment across print, digital, newsletter, and social media, adding context, continuity, and relevance to every partnership.
01
A discerning audience
Connect with a culturally engaged crowd drawn to discovery, taste, and shared experience.
02
Presence beyond the festival
Extend brand visibility beyond the event itself through Go Guide's print, digital, and social channels.
03
Credibility through context
Appear within an editorial and cultural setting where brand presence feels aligned, trusted, and naturally placed.
04
Measured visibility
Create clear value through trackable placements, media reach, and cross-channel exposure delivered with greater context.
05
Content with a longer life
Turn festival presence into imagery, stories, and features that continue to travel before, during, and after the event.
06
Thoughtful integration
Shape brand moments that feel useful, beautiful, and true to the atmosphere of Ritual Gatherings while remaining visible in the right way.
07 • Festival Partnership Packages
Flexible sponsorship formats across industries
Packages are designed as a starting point. Every partnership can be adapted to fit industry, campaign objective, product story, and desired level of immersion.
PACKAGE 1
Foundation
Essential presence
Starting at €3,500
On site
- On-site visibility in carefully selected locations, including a dedicated 1.5 x 1 m promotional area, on a non-exclusive basis
- Opportunity to distribute promotional products or services aligned with the spirit of the event
- High-quality content captured as part of the experience, with value that extends beyond the festival itself
- 6 festival tickets
Media campaign
Social
- 1 dedicated social media post across Ritual Gatherings' social media channels, highlighting the partner and their presence at the festival
- Partner mention in FB event description
- Partner mention in Go Guide Facebook and Instagram Stories during the event
Web
- Sponsor featured on the Ritual Gatherings website as festival partner, with logo placement and brand visibility within the festival's partner section
- Partner inclusion through mentions and media coverage on Go Guide
PACKAGE 2
Immersion
Expanded campaign presence
Starting at €4,500
On site
- On-site visibility in a carefully selected location through a dedicated promo space of up to 6 sq.m., on a non-exclusive basis
- Opportunity to distribute promotional products or services aligned with the spirit of the event
- Opportunity to conduct sales and promotional activity, with activations designed as part of the festival flow
- Product-led rituals, tastings, or hosted moments integrated into the festival experience
- High-quality content captured as part of the experience, with lasting campaign value
- 10 festival tickets
Media campaign
Social
- 1 dedicated post across Ritual Gatherings' social media channels, highlighting the partner and their presence at the festival
- Partner mention in FB event description
- Partner mention in Go Guide Facebook and Instagram Stories during the event
- Dedicated partner post in FB event
- One dedicated social media post across Go Guide's social media channels
Web
- Sponsor featured on the Ritual Gatherings website as an official partner, with logo placement and brand visibility within the festival's partner section
- Partner inclusion through mentions and media coverage on Go Guide
- Mention in a shared event PR article on goguide.bg
- Logo included in the Ritual Gatherings visual in Go Guide magazine
PACKAGE 3
Transformation
Title partner integration
Starting at €7,000
On site
- Category exclusivity, with no competing brands present on site
- Premium on-site visibility in a carefully selected location through a dedicated promo space of up to 20 sq.m., on a non-exclusive basis
- Opportunity to distribute promotional products or services aligned with the spirit of the event
- Opportunity to conduct sales and promotional activity, with activations designed as part of the festival flow
- Product-led rituals, tastings, or hosted moments integrated into the festival experience
- Tailored content production aligned with the partner's brand objectives
- Inclusion in the official aftermovie and wider campaign content
- Opportunities for influencer and creator collaborations
- VIP hosting opportunities for guests, clients, or community
- Allocation of premium festival tickets, including backstage access
Media campaign
- Full-funnel brand visibility before, during, and after the festival
- Title partner positioning across all festival communications
Social
- 2 dedicated social media posts across Ritual Gatherings channels, highlighting the partner and their presence at the festival (pre and post event)
- 2 dedicated social media posts across Go Guide's social media channels (pre and post event)
- Title Partner mention in FB event description
- 2 dedicated partner posts in FB event
- Sharing of festival PR materials on Go Guide's Facebook page
- Partner mention in Go Guide Facebook and Instagram Stories during the event
Web
- Title Partner inclusion through mentions and media coverage on Go Guide
- Sponsor featured on the Ritual Gatherings website as Main partner, with logo placement and brand visibility within the festival's partner section
- Mention in a shared event PR article on goguide.bg
- Inclusion in a Go Guide magazine feature announcing and presenting the event
- Logo included in the Ritual Gatherings visual in Go Guide magazine
08 • Dinner Partnership Packages
Partnership formats for The Ritual Dinner
Designed for brands that want a more intimate role within Ritual's signature dining experience, from subtle presence at the table to deeper integration across the evening and its surrounding media.
DINNER PACKAGE 1
Presence
Elegant dinner visibility
From €2,500
On site
- Brand mention in Dinner Opening Speech
-
Menu Integration
Subtle presence within menu narrative or course inspiration
-
Access to guest gifting
Branded items and/or products placed in Dinner goodie bags distributed during dinner
- High-quality content captured as part of the experience
- Access: 1 seat at The Ritual Dinner + 4 Festival passes
Media campaign
Social
- 1 sponsor post across Ritual Gatherings' social media channels, highlighting the partner and their presence at the festival. Featured with all sponsors of The Ritual Dinner.
- Collaborative post between Ritual Gatherings page, The Ritual Dinner page, and L'Instant catering page
- Partner mention in Go Guide Facebook and Instagram Stories during the event
Web
- Sponsor featured on the Ritual Gatherings website as an official partner, with logo placement and brand visibility within the festival's partner section
- Mention in a shared event PR article on goguide.bg
DINNER PACKAGE 2
Integration
Deeper presence at the table
From €4,500
On site
- Brand mention in Dinner Opening Speech
-
Access to guest gifting
Branded items and/or products placed in Dinner goodie bags distributed during dinner
-
Menu Integration
Subtle presence within menu narrative or course inspiration
- High-quality content captured as part of the experience
-
Table Integration
Branded element within the table setting (glassware, object, detail)
Co-created experience or ritual element
Introduced as part of the experience, not as an ad
-
Experience Touchpoints
Presence during key transitions (arrival / post-dinner moment)
- Access: 2+ seats at The Ritual Dinner + 8 Festival passes
Media campaign
Social
- 1 dedicated sponsor post across Ritual Gatherings' social media channels, highlighting the partner and their presence at the festival
- Collaborative post between Ritual Gatherings page, The Ritual Dinner page, and L'Instant catering page
- 1 dedicated sponsor post across Go Guide's social media channels
- Sharing of festival PR materials on Go Guide's Facebook page
- Partner mention in Go Guide Facebook and Instagram Stories during the event
Web
- Sponsor featured on the Ritual Gatherings website as an official partner, with logo placement and brand visibility within the festival's partner section
- Partner mention in a shared event PR article on goguide.bg
- Inclusion in a Go Guide magazine feature announcing and presenting the event
- Logo included in the Ritual Gatherings visual in Go Guide magazine
08 • Contact
Let’s build something meaningful together
Ritual Gatherings offers brands a place inside the memory, not just inside the media plan.